SMS for Educational Institutions
SMS for Educational Institutions is fast becoming the weapon of choice in the savvy marketer’s arsenal. This is likely due to its instant deliver-ability, high open and response rates, concise messaging, and general reliability. And now, in a society that’s attached to their phones at the hip, it’s important that sectors outside of marketing realise the potential of SMS text messages. The education sector, for example, can benefit greatly from using SMS. It’s a great way to build relationships with students, parents, and members of staff. Here are several ways to leverage SMS ‘s if you’re involved in the education sector.
Every educational institution will benefit from a bulk messaging service. Their students, the parents, and the staff are all carrying their phones with them today, and there isn’t a quicker, more cost-efficient way to get information to them than buy blasting a text message directly to their phones.
- How many kids never get home with the note from the school?
- How many times has a parent missed an appointment with a teacher?
- How many college students weren’t aware of a class being cancelled or re-scheduled?
- How much expense goes into copying, stamping and mailing notices to parents?
If you’re a teacher, professor, or administrator, you can add to that list endlessly. It should be apparent by now that a sophisticated bulk SMS for Educational Institutions system like ours is absolutely necessary for solving the poor communication methods employed now.You can get any specific category of student database here.
In fact, studies have shown that over two thirds of parents would like to see schools using text messaging and the internet to communicate more often. Isn’t it time that you adopted this amazing technology to make dramatic improvements within the school-to-student, school-to-parent, and the school-to-faculty communication streams?
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SMS for Educational Institutions for weather alerts
This is particularly helpful in areas with extreme climates. Weather conditions can affect travelling, leading to closures and cancellations. It’s not uncommon that parents and students are oblivious to these changes until the last minute or until reaching the school grounds. That’s a lot of wasted resources and can be a point of anxiety for parents with younger children . SMS for Educational Institutions can alleviate this by notifying parents and students immediately of any delays, cancellations or closures, giving them plenty of time to make alternative arrangements.
Parents generally lead extremely busy lives and it can be easy to forget about meetings or important school dates, particularly if they’ve only been notified about said events through letter or email. With the use of text messaging, parents can receive timely gentle reminders about upcoming parent-teacher meetings. And that, in turn, is good for the development of the students.
Bulk SMS for Educational Institutions can be used during exam times to remind students of exam dates, exam locations and even exam content. It’s also a great way of informing students of any last minute changes to the exam timetable or allowing them to ask questions if there’s anything they’re unsure of.
New Student Recruitment
An SMS campaign can spearhead a new student recruitment drive. A simple text message to prospective students and parents with reminders about open days or application deadlines can go a long way to making sure they apply. Schools can also send through content links to course outlines or extracurricular programs.
For example, an University sent everyone on their undeclared student roster messages about upcoming workshops and courses that would give prospective students more information on majors and career options. It had remarkably successful results.
On Campus Sales and Offers
SMS Marketing and SMS alerts have become a great way to communicate and engage with on campus students, faculty and staff. This is a simple channel that offers great benefits to participants and subscribers (students and faculty) as well as to system managers (faculty and staff). SMS is cost effective, immediate and provides great reporting capabilities. Overall this is a channel that schools and universities can no longer afford to ignore.
We’ve already touched on the busyness of parents. This can be a problem when trying to get hold of them. And sometimes situations occur that require urgent attention like if a child gets sick, needs to be picked up, is involved in an accident or requires an immediate disciplinary procedure. Parents are likely to be far more receptive to an SMS alert than they are to a telephone call. It means that you can reach them quickly and with minimal fuss. You’ll also know if they’ve read or haven’t received the message, which is something you can’t be sure of if you leave a voicemail. It also gives the parents peace of mind. It prevents that dreaded missed call where the parents fear the worst. An SMS can include all of the facts about any incident and its severity.
SMS for Educational Institutions can also to be used to stay in contact with staff. A simple text can let them know about upcoming events or as a means of filling staff absentees quickly. It’s obviously important that educational institutions maintain strong relationships with their staff as this directly affects the quality of service they provide to students. With SMS, staff can be kept in the loop which is likely to improve their morale.
SMS for Educational Institutions is definitely the way to attract and retain students and parents across university, college and school campuses. It provides clarity for all parties and ultimately makes the educational environment more efficient. If you’d like to learn how much your students, staff and parents can benefit from a bulk SMS platform get in touch with us today. Alternatively, read our latest article on how other business sectors are leverging SMS to great effect.
Benefits of SMS for Educational Institutions
As we have shown, SMS Alerts can give your university or community college the ability to interact with its target audiences by offering numerous services and information. The benefits to a marketing campaign involving SMS Alerts are just as plentiful, they include:
- Continuous accessibility to prospective and current students, alumni, staff and more
- Ability to deliver your marketing message directly to your audience’s phones
- High open rate compared to email marketing campaigns
- Mobile to Web integration
- Social media integration
- Online SMS sign-up form
- Admin interface
- Back-end database capture
- Campaign reporting
In addition to emergency alerts, the school can send a whole host of other types of messages –
- Event announcements
- Sports cancellations
- Meeting notices
- Class scheduling changes
Students and faculty can also be divided into various groups for messages specific to that group. Even campus stores and restaurants could send out coupons and specials of the day.Bulk text messaging can also be a valuable service for clubs, intramural teams, sororities, and fraternities. They can announce the scores, increase attendance at meetings, send out party invitations, and much more.
Many of those things usually have significant costs associated with them – paper and printing, mailing, labor, and phone calls. With text messaging service, any school can:
- Make the school more secure overall
- Deliver the information quicker and more efficiently
- Reduce associated costs significantly
- Improve the parent/school relationships
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