The Banking Industry has come of age, not only globally, but also nationally and locally. New-age banking facilities meant banking via internet, emails, and telephone and the customer is constantly bombarded with messages. Wooing the customer took on a whole new dimension.
While the development is largely beneficial, it is not without its share of problems. Lack of follow up services and communication to the customers is still inadequate and inefficient, given the scope for growth. Enterprise Messaging Services is the solution. Connecting with your customers becomes easy, anything from deposit/withdrawal updates to new scheme introductions to branch openings or foreign exchange rates, issuing of cheque books etc all take on a new dimension.