With my 10 years of online research on Bulk sms advertising and marketing, I learned and will show you How to Send Bulk SMS with online sms tools and secret techniques to achieve high-performance lead generation campaign and get top quality leads on all your campaign .
The Goal of SMS Campaign optimization is to make customers read your content and make them respond immediately. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing sms campaigns and monitoring of the results.
But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up the Best SMS Campaign Strategy.Without access to high-level consulting and without a lot of experience knowing what Bulk SMS Company can be trusted, there’s also a lot of misinformation about Bulk SMS Strategies and tactics.
Below is a Broad 10-step process for a strategy How to Send Bulk SMS ? Use this as your top-level checklist.
1. Commit yourself to the campaign process and do a best keyword research
Bulk sms isn’t a one-time event. People thinking and expectations change regularly, so the tactics that worked last year may not work this year. Bulk SMS Campaign requires a long-term outlook and commitment. Do a campaign keyword research by looking at your own or tour colleague inbox filled with promotional sms content , select a words like OFFERS , FREE TRIAL, DISCOUNT COUPON , the above keywords gets more number of response than the other keywords
2. Be patient. SMS Marketing isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online. Brand awareness more important than getting quick results and not getting progressed
3. Ask a lot of questions when hiring an Bulk sms company. There are 1000’s of bulk sms companies out there.it’s your job to know what kind of route and operator the company uses. Ask for specifics. Ask if there are any risks involved like government regulations on bulk sms . Then get online yourself and do your own research—about the company, about the government rules they discussed, and so forth.
4. Select a Best audience category
Begin with researching correct mobile number database provider or select your own industry clients list or existing customer list , If local audience matters to you , seek data from trusted sites in your geographic area like Justdial.com or mobiledatabase.co.in the Chamber of Commerce, local business directories.
5. Create great, unique content. This is important for every company, but it’s a particular challenge for online retailers. If you’re selling the same product that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the best campaign keyword research you did earlier to target actual words searchers use, and make product pages that blow the competition. In my real life sms campaigns I personally create 10 different unique content that will try to find the best RESULT PRODUCING CAMPAIGN content.
6.Use URL shortener when linking your website internally.
Visit the Google URL shortener site at goo.gl. This will help you to reduce your sms content and will really help you to track which content performing well by tracking how many people opened the link on each campaign,
7.Best time to do SMS Marketing Campaign – The most important factor for campaign success
You might be wondering with following questions in your mind.The best day to send bulk sms
1.The best time to send sms marketing campaign
2.How to really know when your best time to send bulk sms is.
3.How to get more good quality leads with super compelling KEYWORDS lines.
4.How to get more response with even better messages and calls to action.
What’s super cool about this point is that the research varies from studying 30 millions (yes, seriously) of sms to more than 5 million, from our sms sending server.
According to our studies, prioritize your send days in this order:
1) Wednesday : This is hands down the #1 best day to send bulk sms according to the majority of the company sms campaign, people are more active this day and also will respond immediately for any business related product sms marketing
2) Friday : If you send two campaign a week, choose Friday for your second day. Many real estate company send bulk sms this day to get more site visit , Many super market sends weekend offers to get customer on board.
3) Sunday : While no single study showed that Sunday was the most popular, it came in first place several times for brand building , people at home with relaxed manner tend to read more sms than any other normal day
Higher open rates averaged 12% from 11am to 12am and 19% for 3pm to 4pm.
Note: The big important point is to choose the time zone for the majority of your audience. If you’re in the INDIA that’s like IST time , If you’re a local company, send at these times in your own time zone. Also we suggest to record your success rate on different timings and choose the best time to send sms campaign according to your company
8.Take advantage of the tools the BULK SMS Company give you.
Missed call service tool is great way to get more response if you try to target 100000 above customer mobile numbers with single sms campaign.Very good SMS Company like CANNY INFOTECH they delivery the campaign in 20 mins to 40 mins . Receiving 1000s of calls is very tedious task , Instead of putting our own sales mobile number or office land line PRI Number or Cloud Telephony number, I personally suggest putting your missed call number which will send thank you message to customer automatically to customer who respond to our campaign , also will allow us to check how many people respond on our bulk sms campaign , also this method of receiving response will reduce anxiety of our sales marketing executives to attend so much calls on single time
9.Select a simple tool for bulk sms
Some sms company provide very complex tools to send sms campaign , but real and best sms company provides the tool which will allow you to learn in 2 minutes, better than cooking noodles . I use canny infotech bulk sms tool which operate in 4 step process
1) Login to account – username password given by them
2)Click bulk sms and Copy Paste all numbers from excel to recipients number box.
3)Type the message content and select the sender id
4)Click send buttons, that’s all it takes very simple than email
5)Message content length important factor in sms campaign
Most of our research shows , use less than 160 characters in English SMS content , normally all mobile users will not have time to read more message content, if it’s Unicode content not more than 210 characters.
10.Target audience language Factor
If you are doing a campaign in metro city with more educated people English language is right way of doing sms promotion. But if they are from rural or majority of people native speaking language is non English means we suggest to use Unicode option to send on their local language, lots of political campaign I have done on local language which went very successful
Sometimes campaign successes will not be felt by the companies due to non efficient sales team , they forget to follow up , they never provide correct information to good prospective leads , they might be not experienced to convert a lead. So I personally suggest free CRM Software , to monitor and track the conversion rate.