Why You Really Need Bulk Messaging
Benefits of Bulk Messaging Marketing
What is Bulk Messaging?
We know that SMS is the latest and quickest way to market a business. Many still think that Bulk SMS Services are meant for only certain types of businesses. A few people worry that using SMS marketing may seem intrusive and so they are sceptical about using SMS as a tool for marketing. But this is not true. Canny Infotech SMS offers Bulk SMS marketing for all types of businesses. Listed below are the benefits of Bulk SMS messaging for your business.Sending more Message at same time has many benefits similar to cost effectiveness and speed.
What are the benefits regarding open rates in bulk messaging?
98% of all SMS messages are opened and read by the recipient, and on average within five seconds. That alone sounds impressive but when compared to the 20% average open rates of email it’s even better. Not to mention the fact that of those 20% of e-mails that are actually opened the average open time on these is about forty-eight hours. So if you want to make sure that your message is seen by the highest percentage of people in your marketing database – choose SMS every time.
What are the benefits regarding Speed and Flexibility in bulk messaging?
All businesses should be geared to react to the fluidity of the modern business world, as flexibility and adaptability are key to reacting to the ever changing market conditions. With the virtual zero lead time in bulk SMS marketing, campaigns can be conceived of and delivered to their target audience in a matter of minutes. This can be used to drive footfall on a slow day or clear old stock ahead of new deliveries. A bulk SMS service such as that offered by Text Republic, allows businesses to immediately respond to the events of the day or to a competitor’s promotions almost instantaneously.
What are the benefits regarding Low Cost and High ROI in bulk messaging?
Newspaper ads, TV commercials and almost all forms of outdoor advertising are cost prohibitive for most small to medium sized businesses. Bulk SMS marketing, on the other hand, has such low set up and running costs that campaigns can be launched and executed for a tiny fraction of costs associated with the more traditional marketing methods. Where else can you contact 1000 customers in a matter of seconds for as little as €30?With this cost effectiveness and high return in investment, bulk SMS marketing is an almost essential marketing tool for any modern SME.For small to medium sized businesses the cost of outdoor advertising like Newspaper ads, commercials etc. is excessive. On the other hand, Bulk SMS services have low set up and running costs. Campaigns can be launched and implemented for a tiny fraction of cost, yet you can contact 10000 customers in a matter of seconds.
What are the benefits regarding Highly Targeted in bulk messaging?
The days when business owners and marketing managers could send out marketing messages into the ether in the hope that they would land on their target audience are over. For any company with even one eye on costs, it’s now essential that every marketing message is as highly targeted as possible. As bulk SMS marketing is permission based everyone who receives a message will already have a relationship with you and have agreed to receive marketing messages from you.
These two facts means that these targets are already customers as well as being hot leads for new sales. It’s an accepted fact that it’s between 5 to 7 times easier to resell to existing customers than to gain a new customer and a bulk SMS service is the perfect way to market to existing customers.
What are the benefits regarding Personalisation in bulk messaging?
SMS messages can be personalised to the recipient and delivered to their pockets within seconds. They can also be personalised based on the customer’s previous buying behaviour and demographics. They can even be location based as well as individually sculpted based on different stores and different regions of the country. To try and achieve this level of personalisation in any other form of marketing would be a very costly exercise. With bulk SMS however, it can be done for almost no extra cost as well as having a uniquely powerful impact on the recipient.So there they are, the 5 big benefits that are consistently reported when we ask our customers about their experience with Canny Infotech bulk SMS service.
What are the benefits regarding Rapidity in bulk messaging?
We all know the speed at which SMS works. SMS messages are quickly sent, read more or less instantly (within 5 seconds on average) and quickly responded to. Once you send it into a Bulk SMS Gateway, text messages take seconds to be sent out. Bulk SMS works at a much higher pace compared to emails, which are now being considered outdated for marketing. With this in mind, if you want your messages to be read by the highest number of people in your marketing database, choose SMS text marketing.
What are the benefits regarding Bang on target in bulk messaging?
Business owners and marketing managers used to send out marketing messages in the hope that they would land on their target audience. Those days are gone as now. It is essential for a company to make sure that their marketing messages are highly targeted as possible. Bulk SMS marketing is permission based i.e. those who receive your messages will either already have a relationship with you or have previously agreed to receive marketing messages from you.
What are the benefits in Integration with marketing campaigns?
One major benefits of Bulk text messaging is the potential it has when it is integrated into marketing campaigns. Social and traditional media are not always the most effective methods to reach your customers on time. Simply incorporate SMS with other marketing methods and reach your target audience on time ensuring that they know what you are offering.
To the point ;
- An SMS message is not an essay.
- Keep it precise, short and meaningful.
- SMS credit allows you 160 characters in a text, so use it wisely.
- Extra characters over 160 cost the price of an extra credit.
- It will be much easier for the customer to read the message because it’s shorter than most emails.
Time is money, and SMS marketing saves huge amounts of time. By scheduling SMS components, you can organize your SMS Marketing Campaigns for later dates. This is a great way to manage your time efficiently.