TWO WAY SMS allows you to receive SMS, along with sending SMS. This helps you to have complete flexibility in managing your incoming messages. As per your need you can even modify, alter or delete these messages.
A convenient way provided for a mobile user to text into a campaign using a memorable 5 digit number is the SMS short codes. A standard premium rate can be charged for either receiving or sending a message to the mobile recipient. This tendency is used in return for content or a service such as for competitions, TV and radio advertising, promotions, direct mail and news. The short code is planned in a way to be more memorable and shorter than a standard number. A reply is sent back to the customer with your message or content instantly.