Perhaps no other industry is more response driven than the sms advertising industry. Even though one can’t strictly measure the response of an advertisement campaign, one can get a rough idea of its effectiveness from the sales that follow the breaking of an ad campaign, be it newsprint, television or radio.
Now with every advertiser’s eyes being focused on results, Enterprise Messaging Services is the most powerful choice for communicating….just about anything. A whole lot of branding exercises can be done via messaging, with measurable response rates. SMS advertising based voting, polling and contests get you instant responses and effectiveness. Further the responses garnered can be used as a potent data base for future uses too.